Friday, July 30, 2010

Services

We believe that at the core of every effective marketing campaign is good content. It’s impossible to have a great website, a well-read email campaign, a blog, or even a Twitter account if you don’t have anything interesting to say.

This is why our services center around creating the foundation to distribute content online (via our SMART Blogsites™ and email newsletters), creating content (via a proven team of ghostwriters and business journalists) and helping that content get found with best-practices Search Engine Optimization and Social Media techniques.

Our goal is to help you create conversion-oriented content online and use it to build relationships that convert into sales. With experience ranging from grassroots programs to national campaigns, Better Way to Say can provide everything from a quick SEO review of your existing content to a full ghostwritten book project and online book launch.

Services include:

  • Content Strategy, creation and promotion of messaging, including:
    • Ghostwritten book development & online book launch
    • Website content development & information architecture
    • Blog review and support
    • Email campaign setup and support
    • Video scripting & direction
    • Seminar/ Webinar content development and promotion
    • Press Release creation & distribution
    • Creation of annual reports, business plans, executive bios, feature articles, etc.
    • Print, broadcast, and online advertising
  • Lead Generation/ Lead Conversion SMART blogsite setup
  • Social Media Integration – Auto-syndication to Twitter/ Facebook/ LinkedIn profiles
  • Online usability consulting, including landing page optimization, A/B content testing, and e-commerce best practices
  • Search Engine Optimization (SEO) and content grading for highest organic search placement
  • Search Engine Marketing (SEM) program development & management, including Pay-Per-Click advertising (i.e. Google AdWords)
  • Analytics and data mining to help prove ROI on marketing efforts

Whether you prefer project-based assistance or comprehensive coordinated campaign planning, Better Way to Say It can seamlessly fill the gaps in your existing team.

PRICING