Everyone who works with me or hears me speak will at some point get referred to the Content Marketing Institute - I really consider it the definitive source for clear, action-oriented advice on how to target your audience and write content that will attract, engage and endear them to your brand. (disclaimer: I’m a CMI contributor)
If you want your marketing to do more for you, I highly recommend you sign up to “get the daily blog post by email” in the upper right corner.
A recent post on CMI on the 7 Business Goals of Content Marketing had a couple nuggets of wisdom I couldn’t help but share. The first is the most clear definition of Content Marketing I’ve seen in a while:
“Content marketing is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism.”
And the second was this fantastic video on the history of Content Marketing – did you know it had roots all the way back to 1895? Awesome.
