This guide from the smart folks at Hubspot has 15 different examples of companies using Facebook for Business, and doing it well. There are some great tips for anyone thinking about venturing into that space: Facebook Guide for Business
That said, we often tell clients to remember that most people are in “weekend” mindset when they get on Facebook, so even if you’re a serious, B2B company, you’d better be prepared to lighten up, break into business casual mode, and show some personality. A dry, brochure-type Facebook page isn’t going to get you far!
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Thanks Jenny for the wonderful resource on creating Facebook sites for businesses. I had been procrastinating about doing a business page on Facebook ever since the Online Marketing Summit in February but now I have a quality guide I’ve run out of excuses. Much appreciated, thanks again.