“Can I ask you a favor?” 20% said yes…

That was the subject line of an email I sent to my contact list last Thursday. We had let our email newsletter hibernate for far too long so we decided to send a re-opt-in campaign.

Our goals were to let our existing subscribers know that they could expect to hear from us again soon, and to ask permission to add our new connections to to our subscriber list.

This email went to 648 contacts, and so far we have 130 new subscribers – that’s a conversion rate of 20%! 

I wanted to share it with you so you can send a similar one to your list! Let me know if it works for you.

To: everyone@myaddressbook.com
From: Jenny Magic, Jenny@betterwaytosayit.com
Subject: Can I ask you a favor?

Well, hello!
As someone I love, admire, respect and look up to… (or at least one of those, promise!), I’m hoping I can ask you a favor:

The Better Way to Say It team took a break from sending a monthly email newsletter (a break that stretched into a year!) but we’re revamping for 2012. New last name, new city, new staff, new services, new topics… time for a new newsletter!

I’m writing to ask if I can I send you 12 emails in 2012. If so… would you please subscribe to the Better Way to Say It monthly newsletter?

What’s included in this fabulous newsletter, you ask? We’ll be sharing stuff like:

• The most common marketing mistakes we come across (& how to fix them!);
• Our favorite technology tools & shortcuts;
• Answers to questions from the audience – you!;
• Tales of woe and procrastination as I finally finish my book on the “Hey You” marketing technique.

2012 should be an interesting year. I’d love to share it with you. If you’d like to spy on what we’re up to…. click here to subscribe. And I’d love to hear from you, too! Drop me a line sometime.

Thank you!
Jenny

P.S. – We’re looking for a couple more web design firms that might be interested in partnering with a Content Strategy team to keep their projects on schedule and under budget – if you’ve worked with a good one (anywhere in the country is fine) would you make an email intro?

P.P.S. – This is the only group email I’ll ever send you without express permission, so just delete it or let me know if you’re not interested.

–
Jenny L. Magic
Principal, Better Way to Say It
(512) 887-2803 office
jenny@betterwaytosayit.com
http://www.betterwaytosayit.com
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