Jenny Lemmons Magic in San Diego Business Journal

November 22, 2010

I was pleased to be asked to weigh in as a branding expert on the ROI of paying to display your company name on high-rise buildings and stadiums. They even let me have the last word. “If it conveys credibility and strength and solvency, it could make a big difference if it prevents 2% of [...]

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Core Messaging Lunch & Learn – Oct. 28, 2010

October 12, 2010

Are you confident that your “core message” – your networking introductions, the first words on your website, your social media profile, your PR headlines – are working for you? Join the Better Way to Say It branding and messaging experts as we help you craft your core message to resonate clearly with your target audience. [...]

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Automatically Add Blog Posts to your Facebook Page

August 24, 2010

If you’re going to the trouble of writing a blog, you should make sure that it gets as much traction with your audience, whether they prefer to visit you at your blog or elsewhere on the web. Today we’re going to add our blog posts to your Facebook Page (not your personal Profile, but your [...]

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Tips & Tricks – Allow Fans to Tag Facebook Photos

August 24, 2010

Ok, so you have a Page on Facebook for your business, and  you’ve made sure that your Fans (people who “Like” your page) can post photos, videos and links to your page. But if you want to allow those lovely people to tag themselves or other people that appear in those photos, for whatever reason, [...]

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Online Content Marketing Workshop – Aug. 25

August 2, 2010

Are you an author, expert in your field, or owner of a small business that provides a unique service? By answering “yes” you put yourself in a special category of businesses most likely to find success with online content marketing. Learn how to leverage your unique knowledge to set yourself apart in the marketplace using [...]

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Top 10 Tools for Getting Attention Online

July 11, 2010

Lunch & Learn August 25th, 2010 Are you looking to generate buzz for your small business, your book or speaking events using your web presence? Would you like to simplify the time spent on updating content, social media profiles, sending emails and generating leads? Did you know there’s an easier way? Join Better Way to [...]

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Why Content Marketing Fails

July 7, 2010

Whether you know it or not, if you’ve had any marketing professional advise you on marketing in the last year or two, they probably pointed you in the direction of Content Marketing. It’s a bit of a new term, but it covers a pretty obvious idea, one you see everywhere around you once you know the phrase.

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Better Blog Posts in 3 Simple Steps

June 7, 2010

1. Shorter wins. Studies show that the internet is changing the way we read – Keep text short and easy to scan 2. Use bullets and numbered lists for groups of three or more ideas 3. Write a solutions-driven headline – make the benefits obvious Bonus #4: Remember that the test of good marketing material [...]

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Why Attend a Better Way to Say It Event?

June 1, 2010

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Facebook Guide for Business

May 26, 2010

This guide from the smart folks at Hubspot has 15 different examples of companies using Facebook for Business, and doing it well. There are some great tips for anyone thinking about venturing into that space: Facebook Guide for Business That said, we often tell clients to remember that most people are in “weekend” mindset when [...]

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