Jenny Magic to Serve on the Board of AWC Austin

April 12, 2011

From the recent Association of Women in Communication Austin Newsletter “Members of the AWC Austin Professional Chapter confirmed a talented slate of candidates for its 2011-12 board during the March luncheon. Although the one-year board terms officially begin on June 1, enthusiastic new board members often begin shadowing their predecessors in May—so keep an eye out for some new faces at upcoming events. [...]

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Better Way to Say It Opens Austin Office

April 1, 2011

As of April 1, 2011, Better Way to Say It will open a second office in wild and proudly weird Austin, Texas. BWSI founder Jenny Magic will be leading the charge, relocating with husband Scott Magic back to her native state. Jenny will continue to work with San Diego clients and return frequently to meet with clients, [...]

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How to Talk So Your Target Audience Will Listen

March 7, 2011

We have a new blog post up over at the Content Marketing Institute, and it’s gotten lots of attention and retweets out there. Thought I’d re-post it here for our BWSI friends: Struggling with what to say on your blog or social media sites? Have you made all the “new product” announcements but you’re still [...]

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Which Side Are You? What Miracle Whip Understands that Most Brands Don’t

February 25, 2011

I’m completely bowled over by the latest Miracle Whip marketing campaign. Watch this 30-second clip and I’ll tell you why: Have you seen a brand lately that so clearly embraces it’s loyal fans? A brand that not just admits but proudly shouts that they’re not for everyone? A commercial that makes you want to stand up and [...]

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What’s Your Superpower? New Content Marketing Institute post by BWSI

February 4, 2011

I love being a contributor to the Content Marketing Institute, and today I have a new post up about finding your “superpower” – the “secret sauce” that gets people talking about your business. If you speak for a business of any size and don’t know what your cape would say, read on! The Role of [...]

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When to Fudge Grammar Rules

January 27, 2011

I just read a great article called, “When Wrong Grammar is Right” from MarketingProfs.com that makes a great point – when you’re trying to connect with people using the written word, sometimes you have to throw grammar out the window and talk like a person. Spell check may try and stop you from ending a [...]

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Top Email Campaigns from 2011

January 25, 2011

Marketing Sherpa just released the annualEmail Marketing Awards 2011 Winners Gallery that features the top campaigns and best results. From the Marketing Sherpa website: “This complimentary PDF includes campaign descriptions, sample emails, loads of results metrics and on-point analysis from this year’s judges. Check out this year’s winners and see how the industry keeps pushing [...]

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Local Corner Market Rocking Social Media

January 25, 2011

Small business are often stumped about how they can make social media work for them. Retail and restaurants tend to have the hardest time, tweeting happy hour specials or the latest sale. That’s why I love it when you see one get it absolutely, spot-on right. At C-Town, a corner market in Brooklyn, not only [...]

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Why Dr. King Wouldn’t Have Used PowerPoint

January 18, 2011

Humor aside, graphic recorder Jeannel King wonders what it would have been like if Dr. King had given his ” I have a Dream” speech using the dreaded sleep-inducing tool: “For something so profound, an idea so important, to be shared as a slide presentation? I can just picture the audience dozing off in their [...]

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826 National Helps Teens with their Personal Brand for College Apps

December 13, 2010

An organization I absolutely love, 826 National has just put on a “Great Personal Statement” event where they helped high school seniors work on their personal brand to stand out in college applications. 826 National uses eight very uniqe storefronts around the country designed to generate interest in kids (the one in Chicago is a [...]

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