Get Attention with Content Marketing

If you spent any of this weekend watching college football, you know that much of the halftime talk was about the coaches – who got fired, who’s moving where, who has the ticket to a winning season in their back pocket. No matter how great the players, everyone knows that at least part of the [...]

That was the subject line of an email I sent to my contact list last Thursday. We had let our email newsletter hibernate for far too long so we decided to send a re-opt-in campaign. Our goals were to let our existing subscribers know that they could expect to hear from us again soon, and [...]

If you’re not already taking advantage of the Recommendations tool on LinkedIn, you’re missing a huge opportunity to build credibility with the growing number of clients and customers who search for your profile before buying your product or service. The idea of customer testimonials isn’t new. What LinkedIn changed was the trust factor. Each Recommendation [...]

I hear this all the time from my small business clients. Even though we write volumes of emails, articles, speaking presentations, proposals and spend hours discussing the merits of our particular field or expertise, when it’s time to sit down and actually put 500 words down “on paper” we often find ourselves stumped. I’m guilty [...]