Friday, July 30, 2010

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May Lunch & Learn Attendees

Lunch & Learn August 25th, 2010

Are you looking to generate buzz for your book and speaking events using your web presence? Would you like to simplify the time spent on updating content, social media profiles, sending emails and generating leads? Did you know there’s an easier way?

Join Better Way to Say It and industry experts as we discuss the top 10 cost-effective methods to drive more traffic to your website and how to convert these visitors into loyal, revenue-generating fans.

Gain an overview of how to prioritize your online marketing efforts, simplify your marketing plan and focus on what works. We’ll also talk about content syndication, how to cross-sell and up-sell to your existing database, and how to use customer feedback to inspire trust to build your brand.

Other topics include social media marketing, utilizing email marketing, search engine optimization, tapping into your eco-system, and much more!

WHEN: Wednesday, August 25th, 2010, 12 p.m. to 2:00 p.m

WHERE: Whetstone Group, 3934 Murphy Canyon Road Suite B-200 San Diego, CA 92123 MapDirections

RSVP required – space is limited!

Cost: $25

RSVP or More Information: (619) 962-2211 or info@betterwaytosayit.com

This talk is about a proven process that can produce a 400% to 2000% marketing return on investment for independent professionals and service businesses. We will cover:

  • The Top 10 ways to generate buzz online that you may be missing
  • How not to be a well-kept secret
  • The #1 reason most Web sites wimp out
  • Why blogging is essential and easier than you think
  • Three email strategies that turn cold prospects into warm leads
  • Top tricks to untangle the social media headache
  • The do’s and don’ts of link-building for search engine results
  • your questions and problems in a interactive session

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Why Content Marketing Fails

July 7, 2010

Whether you know it or not, if you’ve had any marketing professional advise you on marketing in the last year or two, they probably pointed you in the direction of Content Marketing. It’s a bit of a new term, but it covers a pretty obvious idea, one you see everywhere around you once you know the phrase.

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Twitter Weekly Updates for 2010-07-04

July 4, 2010

RT @Smallbiztrends 9 Things to do Before Entering Social Media http://bit.ly/aWxjYA #
Three Easy Steps to Add Podcasts to Your Blog http://ow.ly/1qEviY RT @junta42 #

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Twitter Weekly Updates for 2010-06-27

June 27, 2010

The Office is dead (mostly)! RT @ThisIsSethsBlog http://bit.ly/bsVC6x #
Pay Peanuts, Get Monkeys – Savvy B2B Marketing http://bit.ly/a8BR42 #
Great post from @myerman on secrets to being a "hired gun" http://post.ly/f99N #

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Better Blog Posts in 3 Simple Steps

June 7, 2010

1. Shorter wins. Studies show that the internet is changing the way we read – Keep text short and easy to scan
2. Use bullets and numbered lists for groups of three or more ideas
3. Write a solutions-driven headline – make the benefits obvious
Bonus #4: Remember that the test of good marketing material is whether it [...]

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Why Attend a Better Way to Say It Event?

June 1, 2010

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Twitter Weekly Updates for 2010-05-30

May 30, 2010

So excited about the newly launched Content Marketing Institute! Well done, @Junta42 – http://bit.ly/abfnfh #

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Facebook Guide for Business

May 26, 2010

This guide from the smart folks at Hubspot has 15 different examples of companies using Facebook for Business, and doing it well. There are some great tips for anyone thinking about venturing into that space: Facebook Guide for Business
That said, we often tell clients to remember that most people are in “weekend” mindset when they [...]

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Article Syndication Directories

May 26, 2010

We’re always advocating the use of article syndication for our clients, both because of the “added eyeballs” on your content and for the SEO value. So when I recently came across this list of Top 50 Article Directories By Traffic and Pagerank, updated daily, I was thrilled. Here’s a link to the most recent version: [...]

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