1. Shorter wins. Studies show that the internet is changing the way we read – Keep text short and easy to scan
2. Use bullets and numbered lists for groups of three or more ideas
3. Write a solutions-driven headline – make the benefits obvious
Bonus #4: Remember that the test of good marketing material is whether it adds value – make sure you’re adding something useful to the conversation, rather than selling.
What other tricks do you use to keep your posts interesting?
