About Us
The Team
Co-founder & CEO Jenny Lemmons has served as director of marketing at a number of successful firms and was the original founder of Better Way to Say It. Prior to becoming a full-time entrepreneur, Jenny honed her talents developing full-scale marketing plans, successful product launches, and website redesigns for companies of all sizes, from successful start-ups to 90-year-old brands.
Jenny serves on the Board of Directors for the National Association of Women Business Owners (NAWBO), San Diego Chapter, and is a contributor to the Content Marketing Institute. Her professional background includes Google Certified AdWords expertise, Inbound Marketing Professional Certification and a certificate in Direct Marketing from the DMA. When she’s not extolling the virtues of clear, compelling messaging or simple, findable websites, Jenny can be found enjoying the sunshine from her office in San Diego, California. Learn more about her background, or read recommendations of her work.
Co-founder & CTO Ted Ehr is a technologist with a passion for technology-driven marketing and SEO. He has a degree in Information Technology from Cal Poly San Luis Obispo and has been working as a computer consultant since 1994.
In 1995 he kick-started his passion for marketing on the internet, creating one of the first community-based websites, offering continuing education. Later he migrated to online management for a major consumer goods manufacturing company, launching several websites during this time for the booming action sports industry.
Later Ted built and maintained the NASDAQ INTERNET trading floors in San Diego and has been a consultant to a wide range of businesses. He is a technical expert in Keyword Research, Landing Page Optimization, Search Engine Optimization (SEO), Pay-Per-Click advertising, web copywriting and the content management platform WordPress. Learn more about Ted’s background, or read recommendations of his work.




