Meet the Team
Jenny Magic is the founder of Better Way to Say It, a content marketing firm based in Austin, Texas. The Better Way to Say It team specializes in helping companies around the country get to know their target audience and craft tailored website and social media content. Jenny has also recently been named VP of Content Strategy at Austin digital agency SiteGoals, where she guides the integration of adaptive content strategy in the web design process.
Jenny loves to speak and teach about online marketing. She is a contributor to the Content Marketing Institute, was a presenter at the 2012 Content Marketing World conference, hosts the Austin Content Marketing Meetup, and is a member of the BlogathonATX advisory board. She served on the board of the Association for Women in Communication – Austin Chapter, and served as President-Elect of the National Association of Women Business Owners (NAWBO) – San Diego Chapter. She is also a visiting instructor at the University of San Diego, teaching courses on Content Marketing and Branding Strategy in the Corporate & Professional Education department.
Her professional background includes Inbound Marketing Professional Certification, Social Marketing Associate Certification from the eMarketing Association, and a certificate in Direct Marketing from the DMA. You can follow her on Twitter (@jennyLmagic), learn more about her background, or read recommendations of her work.
Susan Lahey, our content developer, is a veteran journalist who learned that writing thousands of business and financial articles for newspapers and magazines was ideal training for writing content in the current marketing environment. Readers and customers both want relevant information packaged in a great story.
Susan is the “writing machine” for Better Way to Say It, an implementer who is often responsible for taking the ideas from BWSI’s content strategy meetings and persona development sessions and creating the content that meets our clients’ goals.
In addition to working as a reporter and freelance writer, Susan was a journalism instructor for Rockhurst University in Kansas City, Missouri. She has handled marketing and content creation for private companies, small businesses and non-profits, and also worked as a contractor for federal agencies including the Environmental Protection Agency.
CTO Ted Ehr is a technologist with a passion for technology-driven marketing and SEO. He has a degree in Information Technology from Cal Poly San Luis Obispo and has been working as a computer consultant since 1994.
In 1995 he kick-started his passion for marketing on the internet, creating one of the first community-based websites, offering continuing education. Later he migrated to online management for a major consumer goods manufacturing company, launching several websites during this time for the booming action sports industry.
Later Ted built and maintained the NASDAQ INTERNET in 2000 trading floors in San Diego and has been a consultant to a wide range of businesses. He is a technical expert in Keyword Research, Landing Page Optimization, Search Engine Optimization (SEO), Pay-Per-Click advertising, web copywriting and the content management platform WordPress. Ted happily calls Encinitas, California home. Learn more about Ted’s background, or read recommendations of his work.