Top 10 Online Tools for Authors and Experts
Lunch & Learn August 25th, 2010 Are you looking to generate buzz for your book and speaking events using your web presence? Would you like to simplify the time spent on updating content, social media profiles, sending emails and generating leads? Did you know there's an easier way? Join Better… [more]
Why Content Marketing Fails
Whether you know it or not, if you've had any marketing professional advise you on marketing in the last year or two, they probably pointed you in the direction of Content Marketing. It's a bit of a new term, but it covers a pretty obvious idea, one you see everywhere around you once you know the phrase. Per… [more]
Fast Company Asks: Do You Need a Content Strategist?
I'm always thoroughly excited to see Content Strategy get a little mainstream attention - this week it's from FastCompany, and it features expert advice from favorites like Kristina Halvorson of Brain Traffic and Jeffrey MacIntyre of Predicate on why Content Strategy might seem like a new field but it's… [more]
How Google Decides to Rank Your Site (or Not)
One of our clients just requested an SEO proposal to help them rank for a very general term ("neck pain"). This is a request we get a lot, but never honor, because it's usually in the worst interest of the client to do so. Wanna know why? Read on: (This is a bit of an oversimplification, but in the… [more]
My New Favorite Book
From one of my favorite Content Strategists, Kristina Halvorson of Brain Traffic: "Most web project schedules postpone content development until the 11th hour. As a result, content quality is often seriously compromised. When we practice content strategy, we ensure that our web content is treated as… [more]
Why Not Wikipedia (for marketing)?
One of my colleagues asked me whether or not I usually recommend that clients create a Wikipedia page to assist with marketing and SEO. I don't, and I thought I'd post my response in case someone else has the same question: The only time I'd advocate adding a Wikipedia page is when the client is actually… [more]
